From its own experience, the Group expanded its business coverage with third-party hotels management as well as the establishment of new subsidiaries, Palmeraie Hospitality Africa and Palmeraie Contractors. These will respectively handle African projects and turnkey integrated projects intended to institutional investors.

Being insightful and visionaries, the creator as well as the top management initiated for the last years, the Group transformation plan towards a promoter developer model. This new model allows Palmeraie Développement in strengthening its fundamentals as well as intervening in the entire project value chain through the projects conception in their entirety. The Group actually stands out very well in an evolving real estate and hospitality sector.

Fundamental corporate values

Palmeraie Developpement has translated quality, innovation and commitment into values around which each project is built. Specifically:

• For the Group, innovation means forward-looking products that will revolutionize the sector and the business;
• quality, together with innovation, reflects the Group’s ambition to offer suitable, long-term products to clients;
• For PalmeraieDéveloppement, commitment consists in keeping the promise made to customers, which is to deliver products that meet or even exceed their expectations.

These values form the basis for the Group’s development and its ability to constantly reinvent itself and surpass itself. They contribute to strengthening the Group’s leadership, the diversification of its businesses and its international expansion, particularly in Africa. Above all, they enable it to confidently support its clients.
By combining service with quality, stay with experience and facilities with luxury, PalmeraieDéveloppement intends to maintain its leadership position in Morocco through the consolidation of its positioning.

A journey marked by innovation

Since 1980, Palmeraie Developpement has provided expertise, quality and innovation in the design, production and delivery of each of its projects. The history of the Group’s real estate and hospitality division is closely linked to the visionary character of the Group’s founder, his ability to identify the needs of citizens and to provide the product that meets those needs.

An organizational synergy

A player in urban transformation on the Continent

The Palmeraie Developpement Group supports Morocco’s sectoral visions through its various divisions and activities. Within this framework, Palmeraie Developpement has begun a process of transformation into a Developer Promoter with a global urban vision. The objective of this transformation is to create high added value and to participate in the socio-economic development of cities. By becoming a Developer Promoter, the Palmeraie Developpement group intends to support cities in their urban transformation. And the Group designs REAL CITIES integrated into THE CITY, both in their residential and tourist components.

A full-fledged African operator .

Africa’s increasing urbanization is creating significant housing needs. These needs represent so many opportunities that the Group intends to seize to make its development on the continent a reality. With nearly 45 years of accumulated experience in the domestic market, the Palmeraie Developpement Group brings its know-how and expertise to sub-Saharan countries. The various projects developed in real estate and hospitality in Africa confirm the Group’s leadership position in its businesses and expand its growth drivers.

Key figures :

Created in 2001 to contribute to the reduction of the housing deficit, estimated at the time at 1.2 million units, Résidences Dar Saada specializes in social and mid-range real estate. Over the years, Résidences Dar Saada has established itself as the quality reference in these two product segments. Résidences Dar Saada applies the same quality requirements and attention to social housing, drawing inspiration from the Group’s methods and approaches to luxury real estate. With a land reserve of nearly 1,075 hectares at the national level, Résidences Dar Saada has a diversified offer with a global program of over 96,000 units to date.

Each project of Résidences Dar Saada aims to be a city within the city. As a socially responsible company, Résidences Dar Saada is committed to supporting its clients in gaining access to quality housing and provides innovations for a better living environment. With the launch of the duplex in the social housing sector, Résidences Dar Saada reinforces this commitment to provide greater comfort.

In order to better meet the needs of the market, Résidences Dar Saada has placed mid-range real estate at the heart of its strategic priorities. The ambition is to increase this segment to 20% of turnover by 2020.

Résidences Dar Saada has launched the development of a real estate project consisting of 2,000 units on a 40-hectare land reserve in Côte d'Ivoire, the first show houses having been completed. The delivery of this first tranche will take place in 2019.
For more information: www.espacessaada.com

Our projects by city :

• CASABLANCA
• TANGER
• MARRAKECH
• AGADIR
• FES
• SKHIRATE
• OUJDA
• BERRECHID
• MARTIL
• NOUACEUR

To meet the need of a large number of buyers who are looking for luxury products that are affordable and can be personalized according to their taste, Palmeraie Developpement launched its new brand, Palmeraie Immobilier, in 2018. The latter, which specializes in luxury and high-end real estate.

It offers vast possibilities for personalizing housing through a new business model adapted to this need for uniqueness. Palmeraie Immobilier’s products are adapted to the buyer’s budget to make him get the most out of his investment.

Milestones : 9 projects underway :

Casablanca:

• La Colline de l’Océan à Dar Bouazza
• Océan Palm à Dar Bouazza
• California Golf Resort
• Les Jardins de l’Océan à Dar Bouazza
• Palm Square au center de Casablanca

Marrakech :

• Les Jardins de la Palmeraie
• Les Jardins de l’Atlas

Tanger :

• Ghandouri Vista
• Les Jardins de Malabata

This experience will become more tangible with the launch of five new projects:
La colline de l’Océan in Dar Bouazza Casablanca The triplex and Duplex in Dar Bouazza Casablanca Les villas Jardins de la Palmeraie Les Jardins de l’Atlas La falaise de Gahandouri in Tangier :

• Le triplex et duplex à Dar Bouazza
• Les Jardins de l’Atlas

For more information :www.palmeraieimmobilier.ma

Key figures :

A unique offering of entertainment and leisure activities

Entertainment and leisure activities are among the priorities of the Group’s Hospitality & Leisure Division, which builds on its know-how to offer a range of first-class activities to tourists.
To this end, the Hospitality & Leisure Division manages the Casablanca and Ourika golf courses, the Waky Marrakech Cable-Ski and many star-rated restaurants. In this sense, La Corniche project in Casablanca represents a showcase of the Group’s know-how in this area.
Since 2018, the division has been developing third-party management with the signing of its first contract with OCP.

• Leisure Division
• Tourist residences

For more information : www.palmeraieresort.com

Palmeraie Développement has succeeded in building up, through Palmeraie Resorts, a unique know-how in the hotel industry. In the early 1990s, the Group initiated tourist complexes with a first site in the Palmeraie of Marrakech. This has since established the reputation of its high quality service, appreciated well beyond national borders. Palmeraie Resorts also offers tourist residences to suit all budgets.

Key figures :

Palmeraie Resorts

For more than twenty years, Palmeraie Développement has been at the forefront of the leading groups through its constant innovation capacity and its large-scale tourism projects.The PalmeraieDéveloppement Hospitality & Leisure division distinguishes itself by the 1st resort in Morocco under the name of Palmeraie Resorts in the Palmeraie of Marrakech as well as tourist residences offering a new style of accommodation adapted to everyone.The division is also innovating through leisure activities by offering a unique experience with the 1st private golf course in Morocco, the PalmGolfPalmeraie Marrakech, the Palmeraie Country Club and Waky Marrakech, the 1st cable-ski in Morocco and North Africa.

• Lodging:

Palmeraie Contractors

A global turn-key offering

With the aim of broadening its scope of activities and offering tailor-made projects to institutional investors, the Group has created Palmeraie Contractors. This subsidiary, the Group’s general contractor, offers investors a single point of contact capable of covering the entire value chain of their project.

Palmeraie Contractors brings together all the Group’s expertise to provide a complete and consolidated offering. This important area of development for the Group will be based on the following services: :

• Business development
• design and technical studies
• steering
• monitoring and execution of works
• customer service
• maintenanceand industrial engineering

Hospitality & Leisure

Palmeraie Hospitality Africa, which supports all of the Group’s i-tourist projects in Africa, responds to the needs of a fast-changing continent. The subsidiary intends to support the development of tourism in Africa by bringing its philosophy of hospitality and leisure to Africa. In this sense, Palmeraie Hospitality Africa, a subsidiary of the Palmeraie Developpement group, and the Municipality of the Plateau have launched the construction of the Abidjan Plateau hotel, and turned over the management to the Radisson Hotel Group, a world leader in the high-end business hospitality sector. A management agreement was signed to this effect on Monday June 25 in Abidjan. The hotel complex, scheduled to open in 2021, is designed to meet the Municipality's desire to provide a quality hotel infrastructure for regional and international business customers. To this end, it offers all the amenities and benefits from the expertise of the Palmeraie Developpement group in terms of hotel development and asset management.

Real estate

In Africa, Palmeraie group will cover the roll-out of real estate solutions that have been tried and tested in Morocco. It is also a matter of sharing experience in order to design, alongside our partners, the Africa of the future. The subsidiary has already introduced “steelframing”, a technological solution to optimize production and offer very competitive prices, to its African projects. Résidences Dar Saada launched the plateau, just a few minutes from the Abidjan Business Center, at the edge of the municipality of Yopougon, on the road to Dabou. 1 km from the lagoon, the Edéna site, covering forty (40) hectares, ten (10) of which are reserved for green spaces and recreational facilities, is ideally located in an urban and green area. A real city within the city, the Edéna project offers a secure residential space with access controls. The project is composed of 2,179 functional three- or four-room units in single or multi-floor houses. The single-floor houses are built on a plot of land. The one-floor houses are independent, superimposed apartments, one on the ground floor and the otheron the upper floor.They each have separate access and different private spaces.

Abidjan Plateau Hotel in Côte d’Ivoire

Songonin Côte d’Ivoire

Investing in the fulfilment of Moroccan youth

By joining forces, Palmeraie Developpement and Résidences Dar Saada wanted to work towards the fulfilment and success of Moroccan youth. In this context, the duo sponsors the Acharif El Idrissi school in Benslimane, in collaboration with volunteer experts, the Ministry of National Education, civil society and the ecosystem comprising the Group’s partners. This sponsorship has enabled the school’s students to benefit from preschool programs, extracurricular activities - singing, drama, drawing lessons -, school coaching and personal development. The sponsorship has also provided the school with 59 different amenitiesand helped to reforest 2,000 m2 in the vicinity of the school..